| Client | Flaunt |
|---|---|
| Agency | CheethamBellJWT |
| Director | Dana Dorian |
| Executive Producer | Paula Lacerda |
Working with our sister company Flaunt and director Dana Dorian, Axis completed all of the animation work on this campaign for UK games retailer Game and agency CheethamBellJWT.
Dorian and the Axis crew brought character designs by Ross Collins to life giving them added charm and humour. Alongside the stylised characters the Axis artists created a hyper-real Game store.
The whole campaign developed a brand idea that had existed as 2d animation in a previous life adding sophistication and depth.
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