<?xml version="1.0" encoding="UTF-8" ?>

<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
	<channel>
			<title>Axis Animation News</title>
			<link>http://www.axisanimation.com/index.php?id=336</link>
			<description>Axis Animation News</description>
			<language>en</language>
			<copyright>Axis Animation 2006</copyright>
			<ttl>120</ttl><item>  
<title>Crackdown 2 - We're gonna need bigger guns!</title>  
<link>http://www.axisanimation.com/index.php?id=1018</link>  
<description><![CDATA[ <p>
Crackdown was a sleeper hit for Microsoft and we were delighted to work with them on the highly anticipated sequel, Crackdown 2.
</p>
<p>
Directed by Dana Dorian, Axis completed the opening and ending movies recreating the graphic visual style of the game.
</p>
<p>
The opening movie uses a news blip-vert approach to deliver the story of recent years in Pacific City. The Freaks are on the loose and The Cell are causing trouble too.
</p>
<p>
In the words of the Voice of the Agency, We're gonna need bigger guns!
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1018</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Pirates of the Caribbean - Armada of the Damned</title>  
<link>http://www.axisanimation.com/index.php?id=1017</link>  
<description><![CDATA[ <p>
Will you be Legendary or Dreaded? That is the question posed in our new trailer for Disney's Pirates of the Caribbean: Armada of the Damned.
</p>
<p>
Directed by Wiek Luijken for the Ayzenberg Agency, the trailer follows the two sides to the Armada of the Damned story and its lead character. The epic action-role playing game lets you decide what type of pirate legend you will become.
</p>
<p>
The Axis team created three worlds and a range of detailed characters and swash buckling action for the fast paced and VFX heavy trailer.
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1017</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Singularity - Turning back time</title>  
<link>http://www.axisanimation.com/index.php?id=1016</link>  
<description><![CDATA[ <p>A second collaboration with LA based Ayzenberg allowed directors Stuart Aitken and Wiek Luijken to get to grips with the time shifting world that is Singularity, the new title from Activision.</p>

<p>The trailer follows the games hero Renko, a US airman, as he contemplates life trapped on the Russian island of Katorga-12. He is not only trapped, he also has to survive the chronowaves that rip across the island hurling him back and forth between present day and 1950.</p>
<BR> ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1016</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Mass Effect 2 - We can rebuild him!</title>  
<link>http://www.axisanimation.com/index.php?id=1011</link>  
<description><![CDATA[ <p>Directed by Wiek Luijken the ‘rebuild’ sequence from Mass Effect 2 gives the player their first glimpse of what has happened to the hero Shepard after the conclusion of the first game.</p>

<p>Following on from their work with Hammer Creative on the Mass Effect 2 teaser Axis were asked by Bioware and EA to create this complex and highly realistic sequence that features a mixture of motion graphics and photoreal rendering.</p>

<p>The end result is a stunning piece that sets the perfect futuristic tone for what has been one of the biggest games of 2010.</p> ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1011</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>ScottishPower - Perfect Match!</title>  
<link>http://www.axisanimation.com/index.php?id=1014</link>  
<description><![CDATA[ <p>Working with our sister company Flaunt and director Dana Dorian the Axis team are continuing to create charming commercials in the ScottishPower campaign for UK agency Newhaven.</p>

<p>Perfect Match see’s the familiar appliance characters in a ‘When Harry met Sally’ homage as they describe why they are so good together. Charming animation and a simple premise deliver perfectly for the ScottishPower brand.</p>
<BR> ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1014</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>The Journey - Hard hitting VFX</title>  
<link>http://www.axisanimation.com/index.php?id=1012</link>  
<description><![CDATA[ Axis were approached by feature film director Richard Jobson and production company Quietstorm Films to create VFX shots for The Journey, a hard hitting short film featuring Emma Thompson.</p>
<p>The film has been made to support the Helen Bamber Foundation and their work to eradicate sex trafficking across the world.
</p>
<p>
The brutal and difficult subject matter was given a suitably tough treatment by Jobson. The film was shown at a premiere in New York as part of the travelling Journey installation and was released on the Guardian newspaper website.
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1012</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Brink - Right on the edge</title>  
<link>http://www.axisanimation.com/index.php?id=1002</link>  
<description><![CDATA[ <p>
Directed by Wiek Luijken in conjunction with the creative team at AKQA this teaser is for Brink, Bethesda&#39;s new collaboration with UK developer Splash Damage.
</p>
 
<p>
The teaser features a single shot realised completely in CGI with amazing detail. At first we only see abstract reflections of an unknown world, as the slow camera move continues we reveal a face.
</p>
<p>
All of the subtle animation is underpinned by a soft voice describing the Ark, which appears to be a utopia gone wrong.
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1002</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Renault Clio - Renault Clio goes head to head</title>  
<link>http://www.axisanimation.com/index.php?id=979</link>  
<description><![CDATA[ Axis and Ben Hibon have teamed up with Italy's Fred Films to create this stylish commercial for Renault Clio. Featuring Hibon’s distinctive design style the commercial sees a Renault Clio and gas guzzling Muscle Car face off against each other with unexpected results.<BR>
 
<p>The spot features live action drivers seamlessly blended into CGI cars and landscapes before the cars begin to transform into fantastical animals. Each animal becomes ever stronger before the smart Clio reveals its true identity.
<BR> ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=979</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Game Christmas - Xmas fun!</title>  
<link>http://www.axisanimation.com/index.php?id=1013</link>  
<description><![CDATA[ <p>
Working with our sister company Flaunt and director Dana Dorian, Axis completed all of the animation work on this campaign for UK games retailer Game and agency CheethamBellJWT.
</p>
<p>
Dorian and the Axis crew brought character designs by Ross Collins to life giving them added charm and humour. Alongside the stylised characters the Axis artists created a hyper-real Game store.</p> 
<p>The whole campaign developed a brand idea that had existed as 2d animation in a previous life adding sophistication and depth. 
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1013</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>How do we do it? - How do we do it?</title>  
<link>http://www.axisanimation.com/index.php?id=1</link>  
<description><![CDATA[ We\&#39;ve been creating some \&#39;making of\&#39; movies to give some background on how we go through the creative process. These are exclusive to our Vimeo channel and Twitter so sign up.
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Killzone 2 Wins Gold at Roses Awards - Killzone 2 Wins Gold at Roses Awards</title>  
<link>http://www.axisanimation.com/index.php?id=1</link>  
<description><![CDATA[ 2009 is the inaugural Games category within the Roses Design Awards. Axis is delighted to have picked up Gold in the Best Use of Animation category for Killzone 2.
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Killzone 2 - Their planet, your hell!</title>  
<link>http://www.axisanimation.com/index.php?id=998</link>  
<description><![CDATA[ <p>
Sony and Guerrilla Games called on Axis again to deliver a breathtaking sequence for the next installment in the epic Killzone game franchise.
</p>
<p>
Directed at Axis by Stuart Aitken this cinematic intro for the game saw Aitken and Axis execute one of their most ambitious projects to date.
</p>
<p>
Featuring an unbroken camera move that lasts for an amazing three minutes the movie takes the viewer on the journey from ISA command on Vekta all the way through space to the war torn planet of Helghan - with no cuts!
</p>
 
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=998</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Rogue Warrior - Doom on you!</title>  
<link>http://www.axisanimation.com/index.php?id=1001</link>  
<description><![CDATA[ <p>
AKQA and Bethesda approached Axis to create a launch trailer for the upcoming first person shooter Rogue Warrior.
</p>
<p>
Axis director Wiek Luijken worked with the creative team at AKQA to deliver a film that embodies the branded look for the game.
</p>
<p>
The game features real life American badass Dick Marcinko, voiced by Mickey Rourke, and the trailer shows off the ruthless, explosive nature of the games hero in all its visceral glory.
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1001</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>F1 - Sitting in pole position</title>  
<link>http://www.axisanimation.com/index.php?id=1000</link>  
<description><![CDATA[ <p>
F1 is the glamour end of motorsports and Axis director Wiek Luijken has directed this stylish trailer to launch the next installment of the video game franchise.
</p>
<p>
Using a mix of photo-real CGI and motion graphics this trailer teases the viewer with what may be to come from developer and publisher Codemasters.
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1000</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Mass Effect 2 - What happened to Shepard?</title>  
<link>http://www.axisanimation.com/index.php?id=997</link>  
<description><![CDATA[ Directed by Wiek Luijken this teaser does everything that a good teaser should. Leads you in to a false sense of security and then hits you with a pay off.</p>
<p>Axis handled all of the CG elements collaborating with Hammer Creative on the development of the overall feel. All of the music and motion graphics were completed by the in-house team at Hammer.
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=997</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>the One - Clever cows!</title>  
<link>http://www.axisanimation.com/index.php?id=986</link>  
<description><![CDATA[ <p>Directed by Dana Dorian this commercial combines a surreal world with a delightful set of characters, as a crew of cows and their helpful farmer put their milk through an elaborate process to turn it into the One.<br>

<p>Look out for some charming animation as the cows don’t live an ordinary life. Most of the time they are very efficient, but if you look carefully you'll also see them waving to friends, having mishaps with suction tubes, and struggling to control their "cowcopters"!
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=986</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>RTÉ - Fuel your imagination</title>  
<link>http://www.axisanimation.com/index.php?id=988</link>  
<description><![CDATA[ <p>These commercials directed by David McCue are a great example of his mixed media style. Each commercial is a trip into the imagination of an RTÉ viewer, taking you on a journey through some of the stars and shows featured on the Irish channel.<br>

<p>The project involved shooting live action and still photography in Dublin, creating CG animation and visual effects, and skilful compositing to bring it all together in post. The result is an otherworldly experience that is stylish and needs repeat viewing to catch every detail.
<BR> ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=988</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Split/Second - Outrun that building!</title>  
<link>http://www.axisanimation.com/index.php?id=1008</link>  
<description><![CDATA[ <p>
Working with LA agency Ayzenberg Axis have completed this tongue n&#39; cheek trailer for the stunning new racing game Split/Second from Blackrock Studios and Disney Interactive.
</p>
<p>
The brief was simple for Director Wiek Luijken, create the feeling of a traditional car fanatic video but give it a twist in the payoff.
</p>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1008</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Operation Flashpoint 2 - The sheer scale of battle</title>  
<link>http://www.axisanimation.com/index.php?id=977</link>  
<description><![CDATA[ Wiek Luijken and Codemasters are becoming a regular fixture in the world of game trailers and Operation Flashpoint 2 is their next installment. This film shows the sheer scale of modern warfare taking you from a tactical strike through the chaos of the battlefield to an aerial commander's point of view.<br />
<p>
Key to this trailer are fantastic looking characters and realistic VFX, all combined with a camera technique that builds the narrative to a stunning end. ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=977</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> <item>  
<title>Flaunt - New member of the family!</title>  
<link>http://www.axisanimation.com/index.php?id=1</link>  
<description><![CDATA[ We are excited to bring you a new member of our family! We\&#39;ve launched Flaunt a digital production company representing a range of animation directors. <a href="www.flauntproductions.com">www.flauntproductions.com</a>
 ]]></description>
<pubDate>Start date:</pubDate>  
<guid isPermaLink="false">http://www.axisanimation.com/index.php?id=1</guid>  
<dc:creator>Axis Animation</dc:creator>  
 
</item> 	</channel>
</rss>
