- AXIS animation

Client	Sega Europe
Director	Graham McKenna
Producer	Laura Seymour

When Sega Europe had to create a trailer to launch Sega Rally for the next generation consoles, they needed something that was fresh and innovative yet consistent with the established brand.

Axis worked with the Sega development team to reveal the classic arcade style animation and action that gamers could expect.

The impressive sequence portrayed the literal shaking off of the old Sega Rally brand and showcased the new elements of the game including track deformation, particle effects, interactive weather and dynamic racing